The pop up store features a fictional pet store brand PETTIES, and Rubber Hose Style Animation of the 1930s inspired its overall design. Pigmented yellow and blue were selected as the brand colors not only owing to the eye-catching combination, but also since they are two of the few colors that many pets can see. Like its slogan, the logo illustrates a cartoon hand gesturing number one. The PETTIES store is run by two animal employees: Jack, inspired by Jack Russell Terrier and Bali, by Balinese Cat. The store consists of three items – pet dishes, aprons, and bandanas of two sizes.